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Advertising News and Notes; Accounts

Date: 19 May 1937

Ads stress balanced wardrobe

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NEWS OF THE SCREEN; 'Melody for Two; Warner Musical, Opens Today at the Palace--Items From Hollywood News From Hollywood

Date: 20 May 1937

The new film today at the Palace is "Melody for Two," a Warner musical with Patricia Ellis, James Melton, Fred Keating and Marie Wilson .. . The Fred AstaireGinger Rogers song and dance opus, "Shall We Dance," is continuing for a second week at the Radio City Music Hall.

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Capital Is Surprised by the Sudden Resignation of Justice Van Devanter; NEWS OF HIS ACTION GIVEN TO A FRIEND

Date: 19 May 1937

Special to THE NEW YORK TIMES

On retirement of Van Devanter

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NEWS OF THE STAGE; Calling 'Room Service' Tonight -- Pilgrims From Chapel Hill--Theatrical Sailing List

Date: 19 May 1937

In a grave crisis Mr. Abbott usually can be counted on for a comedy: that is his intention for tonight at the Cort, where he will be setting down "Room Service." This one is a farce about show business, with emphasis on its shoestring phase, and the wails of John P. Murray and Allen Boretz.

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NEWS OF THE STAGE; Merging the Arts in Central City--Mr. Geddes Buys 'Lower Than Angels'--Other Script Purchases

Date: 20 May 1937

It appears that Richard Aldrich, who will supervise the drama festival at Central City, Col., this Summer, is not going to miss any of the stunts which old showmen used to pull in that mining town. For,

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Advertising News and Notes; Two Drives for Sea Foods Wide Distribution for Air Unit I Straw Hat Ads Aaain Held Uo Radio Stars Get Long Contracts Accounts Newspaper Index Up 7.5% Charles Service Reorganized Notes To Introduce Swiss Camera RCA-Victor Budget Up 25% Urges Action on Ad Criticism

Date: 20 May 1937

Convention

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THE SCREEN; ' The World's in Love,' a Gay Viennese Comedy, With Marta Eggerth, Is Shown at the Filmarte

Date: 19 May 1937

By Frank S. Nugent

Frank Nugent

Blithely concealing the erosive scars of "The Wave," the Filmarte Theatre skipped back into the department's favor yesterday with a gay and lively Viennese comedy called "The World's in Love." We recommend that you do not hold the title against it, any more than you would object to Franz Lehar's name for its parent work, "Clo-Clo." Like one of Humpty-Dumpty's verbal portfolios, it can be made to cover practically any thing. In this case, it means ??? tinkling score, a diverting script and a cast with a pleasant sense of farce.A comic quilt of misunderstandings, Mr. Lehar's book chronicles a week-end trip to Vienna by by Petevon Waldenau and his immense—and immensely funny—father, who has never forgotten, or been permitted by his wife to forget, an indiscreet interlude he shared twenty five years before with a young dancer. In Vienna—where they are supposed to be inspecting farm machinery—both are captivated by the revue star, Ilona Ratkay, and slyly effect introductions, but find ea??? other out when both accept a dinner invitation meant only for one.Out of this farce situation develops another when the elder von Waldenau reads in the papers—and how was he to know it was just a press agent's whimsy—that Ilona was the child of an illicit romance between a Herr von W. and the dancer, Arany, twenty-five years ago. How to stop the budding affair between his son and his (presumed) daughter without revealing the truth to his wife becomes, then, the great problem for the portly von Waldenau and a source of considerable amusement to us.The picture resolves this promising theme with a deal of humor, chiefly contributed by the huge Leo Slezak as Herr von W. and Hans Moser as Anton, his servant and wife-imposed guardian, and with its romance, borne lightly by Marta Eggerth and Rolf Wanka. Miss Eggerth, who was summoned Hollywood two years ago and never used, is quite attractive and has ??? sweet, although light, sopr??? which is well-suited to the Leh??? score. The dialogue translations are excellent.Newsreel accounts of the coronation of George VI reached this country yesterday on the Normandie and were distributed in time for evening showings at most of the metropolitan theatres. Fox-Movietone, Pathe, Universal, Paramount and News of the Day releases brought to pictorial life the unprecedented amount of detail already reported for the public by the press and the radio. The cameras follow the procession from Buckingham Palace through the ranks of the 3,000,000 onlookers to Westminster Abbey, where through the long-range lenses the actual ceremony is shown in close-up.George VI appears taut and struggling to control emotion during the measured pace of the ceremony, his facial muscles twitching and his hands trembling as he bends to receive the crown, and later as he accepts the scepter and the wand. The releases show clearly, and to the amusement of the audiences in most cases, the uncertainty of the Archbishop of Canterbury as to which is the front of the jeweled crown. After the scenes in the Abbey, the procession is watched over its traditional course, with glimpses of the representative groups from all ends of the Empire, until the royal family ??? united on the balcony of Buckingham Palace.

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